The Company
  • History
  • Achievements
Red Tape Known for its unparalleled comfort, international styles and finesse, Red Tape the flagship brand of Mirza International Limited, was launched in the year 1996. The brand has today become synonymous with hi-fashion & lifestyle, owing to its unmatched quality, skilled craftsmanship and trendy products. Endorsed by the style icon Salman Khan, Red Tape has become India’s most loved premium lifestyle brand.

Red Tape - Fashion for Your Feet
Red Tape has emerged as a leader in the high-end fashion footwear segment. The Red Tape footwear range is designed in company-owned design studios in the UK and Italy and manufactured using international quality materials from European countries.

Red Tape- Fashion for You
Red Tape has recently forayed into the apparel sector and unveiled men’s clothing and accessories line up. This new range offers an eclectic mix of casual wear including shirts, jackets, denims, tees, pants/shorts and accessories such as belts, socks and wallets.

Red Tape- Fashion for the World
Red Tape is an international brand, present across the US, UK, France, Germany, West Asia and South Africa. The Red Tape products are being sold globally through the company's extensive global distribution channel.

Red Tape – Fashion that is Truly Global
The Red Tape range of shoes, apparel & accessories reflect the latest fashion trends across the globe. These are designed in company-owned design studios in the UK and Italy and manufactured using international quality materials from European countries , in order to produce a truly global product.

Red Tape – Fashion in Your Reaches too, appeals to all Urban age groups.

Red Tape's journey so far..
1994 :
Introduced in the UK as a fashion brand - coincided with the collapse of the Soviet Union, which signaled the end of red tapism - became an instant hit !
1996 :
Introduced in India with much fan fare & backed with heavy advertisement on print nd electronic media. First footwear brand to be advertised on electronic. Media.
Positioned itself as a lifestyle product, targeting young and fashion conscious consumers in India and has been backed by heavy advertising since its launch.
1999 :
Co-sponsored the 'Worlds Longest Dance Party' at Fireball Club, Gurgaon, which entered the Guinness Book of World Records.
2004 :
Salman Khan roped in as the Brand Ambassador for men's footwear range.
2006 :
Enters into Men's Apparel Fashion wear and Accessories market.
2007 :
Kangana Ranaut roped in as the Brand Ambassador for Women's Footwear range.
2009 :
Started expanding in Retail with focus on North India.
2011 :
50th Exclusive Store opened.

Red Tape's journey so far..
2004 :
IFCOMA Excellence Award for greatest contribution towards indian footwear
2004 :
Brand Promotion Award for Red Tape & Oaktrak Brand
2005 :
Brand Promotion Award for Red Tape & Oaktrak Brand
2006 :
Shoppers Stop Pinnacle Awards Best Brand- Footwear.
2007 :
Shoppers Stop Pinnacle Awards Best Brand- Footwear.
2007 :
BVMSR III Consumer Awards.
2011 :
Hypercity 30+ Award.

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